Imitrex

With 18 years of first hand experience suffering through migraines, this logo was created as a personal hats-off to the wonderful people at GlaxoSmithKline. Patients who experience severe migraines with all the classic symptoms have a deep fear of the visual disturbances that signal the start of the living hell known as the migraine headache. Migraine sufferers form a direct association between their visual symptoms and the throbbing pain and nausea that make migraines so unbearable. In fact, simply describing their visual symptoms can cause them nausea. A small blank spot in the patient's vision is the first indicator that a migraine is coming, followed by increasingly severe vibrating fault lines ripping across the patients view. Once the migraine has taken hold, not only is the patient's vision severely impaired, but the patient also develops a strong aversion to light. During a migraine patient's want desperately to isolate themselves in a dark room and sleep through the pain.

The return of the patient's sight is the first indicator that Imitrex is working. Once the migraine has passed, the patient no longer feels threatened by light and is free to open their eyes and face the world pain-free. This logo represents that moment once Imitrex has stopped the migraine, when the patient opens his eyes to welcome the light in.

This logo demonstrates a true understanding of what a migraine sufferer goes through. By demonstrating this understanding, the logo helps convince the patient that Imitrex is a drug specifically made to fight migraine headaches as apposed to other drugs that are made for any headaches and thus less effective toward migraines.

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